A college degree used to be a golden ticket. Today, it’s more like a starting point—and turning that diploma into a real paycheck takes strategy, not just good grades. The job market is more competitive than ever, and many graduates find themselves asking, “Now what?” That question becomes a lot easier to answer with a game plan in place—before graduation day.
Students: A degree shows you can learn—but employers want proof you can apply that learning. Don’t wait until senior year to figure out what you want to do. Start building your personal brand now. That means more than a polished résumé—it includes your online presence, communication style, and the relationships you’re cultivating and most of all your ability to be likeable.
Parents: Encourage your child to think beyond GPA. Support internships, even unpaid ones, if they offer hands-on experience in a relevant field. Push for volunteer roles, side projects, or part-time jobs that help build skills and connections. It’s not just about working hard—it’s about working smart and strategically aligning those efforts with future goals.
Here’s how to launch a career—not just get a job:
1. Build a LinkedIn Profile
Yes, even in college. A clean headshot, short summary, and a list of activities or internships can open doors. Recruiters and employers often search here first.
2. Start Networking Early
Reach out to alumni from your college, family friends, or even professionals you admire on social media. Ask for 15-minute Zoom chats. Most people are happy to share advice—and many jobs come from referrals, not job boards.
3. Practice Informational Interviews
Don’t wait for an application to get to know a company. Asking smart questions now can give you insider knowledge—and leave a great impression for later.
4. Focus Your Experience
Instead of random summer jobs, choose roles that build toward a career goal. Even if it’s not a perfect fit, find ways to gain relevant skills like customer service, sales, data entry, or project coordination.
5. Stay Curious
Follow industry trends. Subscribe to newsletters. Take free online courses. Show future employers that you’re proactive, not passive.
Degrees get you in the room—but strategy gets you the offer. With the right preparation, connections, and clarity, your education becomes more than a credential—it becomes your launchpad
Because what good is a degree… if you can’t manage your money?
