Financial Literacy Program For College Students

If you’re not teaching this, you’re setting students up to fail.

Forget theory. This is about survival— financially, socially, and professionally. Built by Gen Z and backed by real-world success, Playbook for Life is the must-have life curriculum every student needs now, not later.

And No one else is doing it like this.

This is a direct, no-fluff, no-nonsense approach that cuts through the noise and actually works. It’s the course we all wish we had— Now, finally delivered the way it should be.

Ceo

FOR STUDENTS

Most people won’t have the time— or $200,000— to get a business degree. But many of the most successful people in life never got an MBA. What did they learn instead? And what about the principles that build financial freedom? They’re all right here. We show you what they learned instead. We show you what they learned, how to master your money, grow your network, and shape your future— on your own terms.

Actionable. Relatable. Life-altering.
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FOR EDUCATORS

This isn’t extra credit— it’s essential. Financial literacy is the foundation for every smart decision a student will make, from high school to college to career to lifelong stability. One unreal course, unlimited real impact.

Instantly relevant. Academically respected. Culturally on point.
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Finacial literacy

FOR INVESTORS & PARTNERS

Want to matter to Gen Z? Start here. Align with a movement that’s redefining financial education and shaping 68 million future consumers. Partner with us and be on the front lines of something that will truly impact the world and the health of a generation.

Real impact. Real reach. Real ROI.

Bill barnett speaking02

USC Marshall Master School of Business


Let’s be honest: they may never get an MBA— but they’ll need this for life.

Playbook for Life delivers the money mindset, habits, and tools students need to win— whether they go to college or not. We’re not just teaching finance. We’re teaching freedom.

If your school, organization, or brand really cares about preparing the next generation… You can’t afford to sit this out.

WHY THIS MATTERS

This isn’t a course. It’s a big time wake-up call.

The decisions you make between 16–24 will greatly shape the rest of your lives. But no one teaches you how to handle money, navigate and develop opportunity, or build a winning mindset and team— Until now.

WHAT YOU’LL LEARN (Core Life Strategies)

Playbook for Life (“PfL”) is 6 short impactful modules— You can take them in any order, at any time of your choosing, and any one of them, or all of them— You’ll learn directly from your peers:

#1 Mindset Wins

This module helps students build mental resilience, confidence, and focus—critical life skills often overlooked in traditional education. We teach them that success isn’t just about speed; it’s about navigating challenges with clarity and emotional strength.

#2 Financial Literacy Isn’t Optional

We equip students with practical money skills that go far beyond budgeting. From understanding paychecks and taxes to building long-term wealth, this module empowers them to make smarter financial decisions now—so they can avoid costly mistakes later.

#3 Your Network Is Your Net Worth

We prepare students to build meaningful, strategic relationships that enhance both personal and professional growth. By developing communication, trust, and value exchange, they learn how to leverage social capital and build a personal board of directors for life.

#4 Brand You

Students learn to craft their personal brand with intention—online and offline. This module focuses on presence, perception, and self-awareness, so students leave knowing how to present themselves in interviews, networking opportunities, and leadership roles.

#5 The Hustle Blueprint

This module trains students to take initiative and execute ideas with confidence. It’s about building momentum, not waiting for permission—transforming effort into outcomes and reinforcing that action is the engine of success.

#6 Life By Design

We help students shift from passive decision-making to intentional life planning. This module shows them how to align their values, goals, and daily actions to design a future that’s not just successful—but personally meaningful.

OUR APPROACH

We built this as a super program for success itself—delivered by your peers who are doing it, speaking with you not at you. This is the hyper-track, no-fluff version of financial independence and self-leadership, for your entire life.

mother and college graduate son walking down university hallway holding hands

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