By the time something is trending on TikTok, the money’s already been made. The winners are the people who spot trends early — when they’re still whispers, not headlines.
So how do you see what’s coming before everyone else?
- Hang out in niche communities where new ideas are born.
- Watch what younger people are obsessing over — today’s teen hobby is tomorrow’s billion-dollar industry.
- Pay attention to what frustrates people. Every complaint is a potential business opportunity.
Opportunities rarely knock. They whisper. The earlier you hear them, the more time you have to act before the crowd shows up.
Example: The people who spotted the rise of remote work in 2018 invested in webcams, ergonomic chairs, and home office gear. When 2020 hit, they weren’t scrambling — they were cashing in.
Spotting trends isn’t about having a crystal ball. It’s about building the habit of curiosity. Reading widely. Talking to people outside your bubble. Asking “why” and “what if” more often.
If you train yourself to see the patterns, you’ll start noticing the next big thing long before your competition — and long before it’s “too late.”
